Building the design system for a large company was no small task. It required meticulous cataloging, a big-picture perspective, and a focus on specifics. Our aim was to create an enterprise design system to achieve a consistent look and feel across multiple web pages, products, and design teams.
As the Lead UX Designer, I collaborated with the design and development teams to identify pain points in the existing search experience, set out to create an experience that prioritizes accessibility and information finding, and worked through technical constraints related to the CMS used for the website.
As the Lead Designer, I was responsible for redesigning the new client intake form experience to reduce cognitive load and friction caused by the lengthy form and lack of motivation to complete all the required fields. The goal was to improve the form goal conversion rate and enhance engagement with personalized content.
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